When I started the Daily Dog Tag I was in over my head, knowing nothing about blogging or social media (I still have lots to learn!) . One of the kindest and most supportive pet bloggers was Serena Faber Nelson, the genius behind Pretty Fluffy. We have exchanged a number of emails and I’m certain that her personality matches her lovely appearance. Quite honestly, if I had discovered Pretty Fluffy before I had hired my web designer, I may not have started the Daily Dog Tag. I’m so excited to share these gorgeous photos by Rose Punch from Petal Photography of Serena and her awesome Border Collie, Soda.
Pretty Fluffy is the ultimate site for the modern dog lover. Serena is an award winning television producer, writer and fluffy dog owner. Obsessed with home decor, fashion, lifestyle and dogs, Serena set about creating Pretty Fluffy as a go-to guide for the modern pet owner. Featuring a range of stylish products, celebrity pooches and DIY projects, Pretty Fluffy is a daily stop for smiles and inspiration. Pretty Fluffy has just relaunched and you owe it to yourself to visit it straight away! While wonderful photography, advocating for animals, beautiful DIYs and reviews of luxury products have always been the standard, Pretty Fluffy now also offers an easier to navigate site, gift guides and shopping recommendations. For the latest updates be sure to like Pretty Fluffy on Facebook.
From Serena: “Soda has been with me for the last 12 years. I got her as a puppy when I was only 21. I’m quick to tell everyone that Soda was the best decision yet the biggest mistake I have made in my life. The best decision because she’s my constant companion and best friend. I truly feel like we’re two peas in a pod. She’s mine, and I’m hers.
Why then my biggest mistake? Truth be told, Soda was from a pet shop. Back in those days, I had no idea the sad truth behind pets shops – that most of their dogs come from puppy mills. That’s why these days I’m a big campaigner against puppy mills whilst also being a passionate advocate for rescues.
I feel by being open and honest with my story, people can learn from my mistake and open their home to a dog that needs their love. Because really, no matter what breed or type of dog you’re after, with a bit of research and patience you can always find your perfect match waiting for you in a rescue shelter. Yes – even puppies! #AdoptDontShop is now my motto – Live it. Love it.
Having Soda in my life has really shaped my whole world. When my (now) husband showed up on my doorstep for our first date, he was the first man Soda cuddled up to straight away (I still think he had treats in his pocket!)
When I started Pretty Fluffy, it was my passion for living not only my best life but allowing Soda to live her best life, that was the true inspiration. We now have readers from all over the globe visiting daily for inspiration on how to enjoy a fun, stylish and fulfilling life with their dog. It’s my firm belief that a dog should be a member of your family – whether that means baking them home made treats, taking them on family outings, or including them in the family portrait – they’re a member of the household and including them in the fun just adds to the joy of life. I finally feel like Pretty Fluffy is what it’s meant to be. I’ve made it a place to visit and click around when the mood takes your fancy!
Be sure to head over to Petal Photography to see more portraits of Serena and Soda. You can also follow Rose on Facebook.
About Petal Photography: Based in Sydney, Rose Punch captures the sweetest of sweet in pet, wedding and portrait photography. She has captured the portraits of over 200 pooches of all shapes and sizes and thinks she just about has the best job in the world! Rose uses a fine art and very natural style so that the images tell the story in the most honest way.
Thanks so much for such a lovely feature Beth!
I’m so glad you did start the Daily Dog Tag! I love how here you can always find amazing pet photography and your support for dogs needing adoption is unmatched.
I’m honoured to be featured – thanks so much! xxx
I loved this interview, Beth! Serena is just as beautiful on the inside as she is on the outside. She has the biggest heart and sweetest personality. And of course Soda is quite the sweetie too. Gorgeous shoot! xoxo
Alice G Patterson says
Beautiful images, and such a treat to learn more about Serena and Soda. Like you, I’m a big fan of her blog Pretty Fluffy… this just makes me like Serena, Soda and her blog all that much more! Like Serena, I’m glad you started the Daily Dog Tag as well. xoxo
I love Pretty Fluffly and their new look!
Rose - Petal Photography says
It was a real honour to have Serena ask me to capture her and her gal Soda!
Extra bonus to feature on The Daily Dog Tag which I have only just discovered and am already in LOVE with! What an awesome bunch of ladies you are!
What a gorgeous post and Serena you look amazing (yes Soda, you are looking hot as ever too!) And Serena is just as beautiful inside as she is outside